Framework F012: Product Development Roadmap – From Idea to Launch

Build a step-by-step roadmap to move from concept to launch, planing every phase with task-level clarity.

Turning an idea into a launched product requires more than inspiration — it needs a plan. Most teams struggle not with vision, but with execution: unclear responsibilities, missing tasks, or gaps in planning that delay launch.

This framework is your product launch checklist and execution playbook. It breaks down the entire new product development process into actionable tasks, assigned owners, and measurable milestones. No more “where are we at?” meetings — just structured progress toward launch.

What You Will Achieve With This Framework

✔ Understand all stages of new product development from research to support

✔ Build a detailed, role-assigned product development roadmap

✔ Align teams with clear milestones and responsibilities

✔ Ensure you’ve covered all commercialization bases — from compliance to logistics

✔ Reduce launch risk with a task-by-task plan that drives execution

Who This Is For

  • Founders managing a cross-functional launch

  • Product managers organizing dev, ops, and marketing

  • Operations and program leads structuring go-to-market activities

  • Innovation teams needing a tactical bridge from prototype to market

When to Use It

Use this framework when:

  • You’re planning a launch and need clear accountability

  • You want to audit your execution plan for missing steps

  • You’re applying for funding and need a delivery roadmap

  • You’re scaling from MVP to market and need process clarity

What This Framework Replaces

✘ Vague “to-do” lists with no ownership or tracking

✘ Confusion over what comes next in the launch process

✘ Missed steps that delay your go-to-market

✘ Last-minute fire drills around compliance or distribution

How It Fits Into Your Innovation Process

Use this as the final planning tool after feasibility and development, but before launch. It operationalizes your strategy into milestones and ownership — the last mile between concept and commercialization.

Framework Sections

  1. Why Task Lists Matter: The power of structure, accountability, and clarity

  2. Key Phases of New Product Development: R&D, compliance, scaling, distribution, and support

  3. Planning by Stage: How to assign owners and define success indicators

  4. Industry Examples: Milestone-based plans for healthcare and energy startups

  5. Task Planning Checklist: Audit your roadmap before execution

  6. Final Summary: Why structure is the ultimate unlock for innovation